Recent research shows Finland to be the best country to be a mother. Still 15% of the expectant mothers in Finland smoke cigarettes. The situation is even worse among teenage mothers, out of whom 50% smoke during pregnancy. There are almost 10,000 ash babies born in Finland every year.  
The campaign aims to challenge the attitudes and beliefs around smoking during pregnancy, and encourage mothers to quit.  
"Baby Love"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

In Finland, every year 10,000 babies are endangered by smoking during pregnancy. Encourage mothers to quit.

Written Text

A Mother Can Be Her Baby's Worst Enemy 
Cancer Society of Finland

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