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All Out Commercial (2013 - 2014)

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All Out Commercial

Fall/Winter 2013
 
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Plot / Description

"#LoveAlwaysWins"

Voiceover

We care a lot about Olympic values within the Olympic movement. It is no wonder since these are values that are not only critical to the success of the Olympic Games, but also ones which underpin the activities of our organization. Whilst the Olympic Games are the most visible manifestation of what we do, we also endeavor to bring joy to people's lives each and every day, by bringing them sport and the values it teaches. From our Olympic values of excellence, friendship and respect, it is perhaps that of respect which stands out.

Written Text

The Russian government just made it a crime for gay people to show their love in public. 
This winter, Russia will host the Olympic Games. 
What if living your dream meant living a lie? 
The International Olympic Committee should honor its principles and condemn discrimination.  
Share this. 
Speak out against Russia's anti-gay laws.  
#LoveAlwaysWins