Winter Olympic Games (Sochi 2014) Commercial

Canadian Olympic Bobsledder Kaillie Humphries is one of the toughest athletes on the planet and is ready to prove she has #WHATITTAKES to win gold at the Sochi 2014 Olympic Winter Games. "Kaillie Humphries: Toughness (Sochi 2014 Olympic Games) #WHATITTAKES" Kaillie Humphries | SportChek Bobsleigh Toughness #WhatItTakes SportChek Premier National Partner Team Canada SportCheck Your better starts here

"Frosted Flakes - Share What You Love Moment with Sarah Hendrickson" Meet U.S. Olympic Ski Jumper Sarah Hendrickson. When Sarah was little, her father Bill shared his love of ski jumping with her. Now she's headed to Sochi to jump for Team USA. Watch Sarah's story now. Sarah Hendrickson: Everybody can run. People can swim. Nobody's, like, oh man I'm a recreational ski jumper. Like, no, that doesn't really happen. Bill Hendrickson: Sarah started early. She found a passion, and we just built on that. Well, I grew up skiing. It was really fun to kind of pass that along. I think my longest jump was 60 meters or something, and Sarah's record is 143 meters. When you share what you love with who you love... (Great turn, Sarah.) Sarah: It's amazing what can happen. Sarah Hendrickson - World Champion Ski Jumper Kellogg's Frosted Flakes Bill Hendrickson - Sarah's Dad Share family tradition Kellogg's Frosted Flakes Share what you love.

It's all fun and games until someone makes Olympic history! Congrats to Ted Ligety for taking home gold! "Congrats, Ted Ligety!" Ted Ligety drinks a Coke before every race. Superstition? Or Super Power? Coca-Cola Open happiness

"Citi: Citi Every Step of the Way - Dear Future Olympian" At Citi, we believe in everyone's potential. Which is why Citi and Evan are giving back to community sports programs to help future athletes every step of the way. Dear future Olympian, one day you'll be standing on a podium, and here's exactly how you'll get there. You'll work hard and you'll fall hard. You'll lose sometime when you really should have won. You'll win sometimes when you never thought you had a shot, and you'll never, ever stop. We know this because you're one of us. Evan Lysacek Gold Metalist Citi citi.com/everystep

Boots on the ground or skates on the ice, Rico Roman is a natural leader. He thrived in the military, operating as a staff sergeant for his platoon by his third tour of duty. And it was on that tour that Roman's world turned upside down. Few can imagine a setback as traumatic as Rico Roman's, nor a comeback as inspiring. Today, Roman is the first war-wounded veteran to be nominated to the U.S. Paralympic Sled Hockey Team. We hope to root for him to RISE at the 2014 Paralympic Winter Games. "RISE: Rico Roman, a film by Liberty Mutual -- Trailer" The guy's pulling me out of the Humvee and my legs felt really heavy. I knew I had the injuries to my leg and I remember telling him, hey, I don't want no guys seeing me like this. And so, it was tough. Even when I was hurt in my lowest times, I never asked myself "Why did this happen to me?". Unfortunately I got hurt. But these other opportunities happened because of this. Liberty Mutual Insurance Official Auto, Home & Life Insurance Partner Rico Roman U.S. National Sled Hockey Team Member We Believe With Every Setback There's A Chance To Come Back RISE