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Daniel Defense Commercial (2013 - 2014)

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Daniel Defense Commercial

Winter 2013
 
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Plot / Description

"Daniel Defense Commercial" 
Based on the NFL advertising rules regarding guns and ammunition, this potential 2014 Super Bowl commercial was rejected by FOX for air during the Big Game. 
 
This ad starts with a man driving through town in a minivan. An empty car seat is in the back seat, so we know he is a family man. He gets home, pulls in his driveway, picks up the paper, and pulls a weed on his well manicured lawn. He goes inside, and we can see he is a Marine from a picture on a table. He goes and gives his wife a hug while she folds laundry, then goes to check on the baby after hearing her wake up over the baby monitor.

Voiceover / Dialog / Script / Spoken Word

It's been a long road getting here, and a lot has changed since we got back. Now this is the center of my world, and my family's safety is my highest priority. I am responsible for their protection, and no one has the right to tell me how to defend them. So I've chosen the most effective tool for the job. 
 
Daniel Defense - defending your nation, defending your home.

Written Text

Daniel Defense 
Family 
Daniel Defense 
DanielDefense.com 
Defending your nation, defending your home.