"Smoke Showing - Doritos Crash the Superbowl Contest 2014" 
This advertisement is a top contender in the 2014 Doritos Crash the Super Bowl Contest. 
The ad begins with several firefighters sitting around a table playing cards when they receive a call about a structure fire. They all run to put on their gear and get in their firetruck to save the day. They arrive and break down the door only to discover a man eating bold and spicy flavored Doritos from a smoking bag. Since they had to do all the work, they decide to spray the man down with the fire hose even though there's no fire.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Company 47, structure fire reported. 
Engine 47 arriving on scene. We're hitting the hydrant. 
Let's go, let's go, let's go. 
What? They're good. 
Get him wet. 
Ha ha ha ha. 

Written Text

Pride in the Hanovers 
47 Engine 
Doritos Spicy Nachos 
Asst Chief 47 UDVFC 
For the Bold

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