"Vote Daily for Barley Labs! - Super Bowl Contestant Entry"
This ad was the original entry from Barley Labs for the 2014 Intuit Small Business Big Game contest.
The ad begins with several home videos of a Black Laborador Retriever (mix) named Barley. The dog plays with other dogs and cats, dances, and poses for pictures.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
This is Barley. She's seemingly your typically 5 year old lab mix. She loves playing with her pals. She even has a kitty friend. And she does one heck of a running man... er, dog. But what makes Barley unique is she's also the Chief Inspiration Officer and VP of quality control for Barley Labs - an all-natural dog treat company based in Durham, North Carolina.
It started as a home brewing hobby and the love of our rescue dog, and turned into one heck of a business adventure. We take spent grain from a local brewery and turn it into dog treats using all natural ingredients that you don't need a scientific dictionary to understand. We have three flavors. Peanut butter made from all natural peanut butter, Pumpkin made from 100% pumpkin puree, and Cheese made out of real cheddar from a local dairy farm.
Our girl Barley is a rescue dog, and because we believe every dog should experience a wonderful life in a forever home, we donate 10 cents from every bag sold to a local animal shelter. We started this business because we love dogs (and beer), and our guess is a lot of Big Game viewers feel the same. If you do, please vote for us. Barley will be forever grateful.
Dog + Beer = Love
Peanut Butter, Pumpkin, Cheese
Lab tested. Owner approved.