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Lexus Commercial (2013 - 2014)

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Lexus Commercial

Winter 2013
Genres: Vehicles
 
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Plot / Description

"Amazing in Motion - SWARM" 
This ad begins in a museum starting on a set of dinosaur bones. A bunch of tiny, lighted robot drones begin flying around the museum, then some escape into a nearby grocery store. Others fly around the museum checking out all the artifacts, while others use their quad rotors to flip magazine pages back and forth. More escape outside and start watching an exercise video in a store window. Still others get into elevators and fly out at the same time. Eventually, they fly up to the rooftops and form spiral shapes. The commercial then suddenly ends with an image of a Lexus car.

Written Text

Amazing in Motion 
Created by Lexus & KMEL Robotics 
Lexus 
Amazing in Motion