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Visit California Commercial (2013 - 2014)

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Visit California Commercial

Winter 2013
 
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Plot / Description

Visit California's newest spot, "Dreamers," continues the tongue-in-cheek campaign that has resonated with consumers for over a decade. The latest installment pays off the promise that California has always been a magnet for dreamers, and as the land of boundless opportunity is a place where you don't just dream, you dream big. 
Featuring Hollywood icon William Shatner, singer-songwriter Sara Bareilles, Olympic Gold Medalist Kerri Walsh Jennings, professional skateboarder Bob Burnquist and pro-surfer Rob Machado. 
 
"Visit California | Dreamers"

Voiceover

People think Californians are just a bunch of dreamers. 
With our heads in the clouds. 
Like a bunch of space cadets. 
Huh? 
What? 
I'm drawing a blank, what's my line? 
Reset! 
Maybe we do live in a fantasy. 
A little bit out there. 
Maybe. 
But just a bunch of dreamers? 
No way! 
We're just like everyone else. 
We put our board shorts on one leg at a time. 
Start dreaming big at visitcalifornia.com.

Written Text

California 
dream big 
#DreamBig 
visitcalifornia.com