NBA Commercial

The excitement doesn't end with the game. See the top NBA highlights, the most spirited fans, and more on Twitter. "NBA is back on Twitter The NBA is back on Twitter! (Lyrics) It's you Well you You got me breaking all the rules It's you Baby, you Baby, you Baby, you @NBA Russell Westbrook on the open floor! #YIKES When the NBA is on @jamess_ozz Porzingis It goes off on Twitter @geenahkrisht When your lil bro is cooler than you at the party #fearthebeard @TorreySmithWR Best side eye of all goes to James Harden @Lissafv3 #LebronSelfie... Very very cool .... #LuvIt @ZacPacleb #LeBronSelfie @geraldyu14 Who leads NBA in FG Percentage? Clint Capela!!! @warriors You know you're on another level when you start dancing with fans. #StephGonnaSteph A new way to get the best of Twitter Explore Moments on Twitter

"Royalty is Big" This commercial features director Spike Lee narrating while being driven around New York City. He is telling a story about a game he saw in the 1980's when Bernard King scored over 60 points against the Nets. This is the story about BK from BK. Bernard King from Brooklyn, New York. It's 1984, the Garden is packs, and I'm sitting in the last row. I mean, I can touch the roof, and Bernard King - he was giving the Nets the business. Ten, twenty, forty points. The second half, fifty, sixty points. He was stoppin' and poppin', postin' and toastin'. All hail the king. And you know what? You never know who's gonna wear the crown next. New York 7 Knicks NY Madison Square Garden Bernard King Spaulding NBA Royalty is BIG

NBA players from around the league are shooting the lights on for Kia NBA Tip-Off 2013. BIG IS ON. Season begins October 29. "BIG IS ON!" (Lyrics) This little light of mine I'm gonna let it shine Let it shine, let it shine, let it shine Big Is On Season Begins October 29 Kia Tip Off

"Anthem" marks the first commercial spot in the NBA's brand new "THIS IS WHY WE PLAY" campaign, a powerful declaration of purpose for the 2015/16 NBA season. The film combines electrifying inside-the-arena footage with images pulled from around the world and deep within the NBA archives-showing all the many ways that players, fans, and teams demonstrate their love of the game both on and off the court. In this commercial for the NBA, current and former players along with coaches are featured, including Carmelo Anthony, Chris Bos, Dwyane Wade, James Harden, Kevin Durant, Kawhi Leonard, Luol Deng, Satnam Singh Bhamara, Steph Curry, Zach LaVine, Jason Collins, Larry Bird, Magic Johnson, Willis Reed, Yao Ming and Becky Hammon. "THIS IS WHY WE PLAY: Anthem (Long)" Why do we play? We play for jumpers, passers, shooters. We play for driveway one on ones, playground heroes and the clutch vet at the Y. We play for ballers, shot callers, game changers, life changers. We play for the East side, West side, North side and South side. We play for the drama, the suspense and even the comedy. We play for comebacks, paybacks and give backs. For breaking through, breaking barriers and paradigms. We play for chasing a dream on and off the court. We play for all that and whatever comes. This is why we play. Willis Reed Jason Collins: NBA player marches in Boston NBA This Is Why We Play Season Begins October 27

"Finals BIG :60" It's not just one team against another, it's two teams against all who have come before. It's Not A Game Or A Sport Or A Series It's A Shot At Immortality But It's Not Just One Team Against Another It's Two Teams Against All Who Have Come Before The Legends The Giants But History Won't Give You Must Take Because The Past Is Present And It's Setting The Tone Breaking You Down Making You Think And If That's A Burden Your Team Can't Carry You Can't Win Because For Champions The Chance To Live Forever Is Way Too BIG NBA The Finals