Description

"LUCHADORITOS" 
This ad was a semi-finalist in the 2014 Doritos Crash the Super Bowl contest. 
 
The advertisement begins with a mother introducing her new baby to someone. The baby slaps the man with his hand that is covered in powdered Dorito cheese. Later, the boy is grown up a little and while at a petting zoo, he smacks the butt of a donkey and leaves another cheese hand print. When the boy is old enough to go to school, he starts getting in trouble and getting bad grades and his tests have a cheesy hand print on them too. His mother finally asks him what he is going to do with his life, and he decides he wants to be a Mexican wrestler (Lucha libre) and his move will be slapping people on their buts and leaving a hand print.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Say "hi" to Uncle Robert. 
Awww, he's so cute. 
What are you gonna do with your life, mijo? 
Crunch, mijo, crunch!

Written Text

Doritos 

LuchaDorito = Champ 
Lucha Dorito 
Crunch 
meeho 
Doritos 
For the Bold

Pop Culture Connections - Outgoing


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