"Doritos - Mermaid" 
This ad was a semi-finalist in the 2014 Doritos Crash the Super Bowl contest. 
The advertisement begins with two guys out fishing in a boat on a lake. One of the guys complains that he hasn't caught a fish all day. He asks his friend if he can have some of his Doritos, and after taking a bite has an idea. He sprinkles some chips into the water, and a mermaid appears to eat the snack. They stair into each other's eyes as if they are in love, but in the next scene, the mermaid is mounted to the guy's wall like a trophy fish.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Man we've been out here all day, and I haven't even had a nibble. 
What can I say? Some of us got it, and some of us don't. 
Hey, can I have a Dorito? 
Nice catch.

Written Text

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