"Doritos, a snack worth saving"
This ad was a semi-finalist in the 2014 Doritos Crash the Super Bowl contest.
The advertisement begins at night in a city. We hear a woman scream, a man hears her and immediately heads off to help. The guy does several parkour (free-running) moves on his way to rescue this girl from a back alley. When he gets there, he is wearing a black mask and fights off three villains. After beating them all up, he reaches his hand out, but instead of helping the girl up, he just takes her Doritos as thanks.
For the Bold