Plot / Description
"Labels Against Women | #ShineStrong Pantene"
This advert shows the sexism that women put up with in the workplace. They compare the positive words used to describe men, and the negative word used to describe women who exhibit the same attributes, for example, "boss" vs. "bossy", "persuasive" vs. "pushy", or "dedicated" vs. "selfish". The ad encourages women to be strong and shine through the adversity.
Voiceover / Dialog / Script / Spoken Word
All around me are familiar faces
Worn out places
Worn out faces
Bright and early for their daily races
Going nowhere, going nowhere
Their tears are filling up their glasses
No expression, no expression
Mad world, mad world
Boss / Bossy
Persuasive / Pushy
Dedicated / Selfish
Neat / Vain
Smooth / Show-Off
Don't let labels hold you back.
Be strong and shine.