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Pantene Commercial (2013 - 2014)

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Pantene Commercial

Winter 2013
 
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  • Download on iTunes Buy on Amazon.com - Get the Song: Mad World by Tears for Fears
  • Download on iTunes Buy on Amazon.com - Get the Song: Mad World by Gary Jules and Michael Andrews
  • Download on iTunes Buy on Amazon.com - Get the Song: Mad World by Cyril Cabornay
  • Download on iTunes Buy on Amazon.com - Get the App: Pantene

Plot / Description

"Labels Against Women | #ShineStrong Pantene" 
This advert shows the sexism that women put up with in the workplace. They compare the positive words used to describe men, and the negative word used to describe women who exhibit the same attributes, for example, "boss" vs. "bossy", "persuasive" vs. "pushy", or "dedicated" vs. "selfish". The ad encourages women to be strong and shine through the adversity.

Voiceover

(Lyrics) 
All around me are familiar faces 
Worn out places 
Worn out faces 
Bright and early for their daily races 
Going nowhere, going nowhere 
Their tears are filling up their glasses 
No expression, no expression 
Mad world, mad world

Written Text

Boss / Bossy 
Persuasive / Pushy 
Dedicated / Selfish 
Neat / Vain 
Smooth / Show-Off 
Don't let labels hold you back. 
Be strong and shine. 
Pantene Pro-V 
#ShineStrong 
#WhipIt