Plot / Description
"Parking inspectors got what they deserve!"
This advert begins with two tough looking guys driving up on the street, getting out grabbing a parking ticket off a car and throwing it away. They then walk up to a parking inspector (meter maid) and look like they are going to fight with them. Instead, they give them hugs. They then walk around the city and give hugs to any of the ticket-writers they can find. Nobody like these people because they pass out fines, and Milka decided that they needed some love.
After winning a grand prix at Europbest, Milka now spreads the tenderness amoungst parking inspectors. This movie is the result of an online campaign where consumers could send compliments to one an other (milka-teder.com). After the first 10.000 compliments where send it was time for Milka to return the favor. This online camping and the movie are part of a bigger content campaign that Brand New Telly makes for the Modelez brand Milka in the Benelux.
Voiceover / Dialog / Script / Spoken Word
You're so steady
You're so steady
You're so steady when you're out of control
You dance tight
So tight (yeah)
You dance tight when you're out of control
And I can't resist, when you push and pull
I'm all for you
But you're driving me crazy
Oh oh oh
She's like a needle
I'm on the floor
She's so illegal
I want some more
It's so bad, so bad
It's so bad and it makes me mad
You got soul, no goal (yeah)
You got soul but you're out of control
You guys gave 10.000 compliments on Facebook
Time for Mlika to return the favour
Dare to be tender
Port of Rotterdam
Rosaliastraat bereikbaar via Katshoek
Do you think hugging parking inspectors is strange?
Just wait for the following Milka tender surprise after the next 10,000 compliments
Go to Milka-Tender.com give a compliment and have a shot at winning an iPad
Music by: Diesel Disko - "Out of Control"