"The Truth | Official Kia K900 Morpheus Big Game Commercial 2014" 
This 2014 Super Bowl commercial begins with a couple leaving a hotel/restaurant to pick up their car from the valet. The valet turns around and it is Morpheus (Laurence Fishburne) from The Matrix. Like he does with the blue pill and red pill in the movie, Morpheus offers the couple a blue key and a red key, and they can choose the blue to go back to the luxury they know, or the red to never look at luxury the same. The man picks the red key, and a white Kia K900 rolls up. 
As they drive home in their new luxury car, the can't believe how great the new car is. Suddenly Morpheus appears in their back seat talking about how great the car looks, feels, and sounds like. On that queue, he starts singing opera. Some Agents hear him as they drive by a restaurant, and a woman's spoon bends as well. Cars begin floating off the ground, and street lights explode as he hits the high notes, but the car just keeps on driving...

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Morpheus: Let me tell you why you're here. It is the world of luxury that has been pulled over your eyes to blind you from the truth. 
Man: We just want to get our car. 
Morpheus: Take the blue key and go back to the luxury you know. You take the red key and you'll never look at luxury the same again. 
Man: This is unreal. 
Morpheus: No, it's very real. This is what luxury looks like. This is what it feels like. And this is what it sounds like. 
Nessun dorma Nessun dorma 
Ma il mio mistero e chiuso in me 
il nome mio nessun saprá 
vinceró vinceró

Written Text

Lapin Blanc (White Rabbit) 
Heart, Hart 
Challenge the luxury you know. 
Introducing K900 
Kia K900, Kia K-900, Kia K 900

Pop Culture Connections - Outgoing

It refers to these television commercials...

Kia K900 Commercial

This Television Commercial is referred to by Kia K900 Commercial
Teaser ad for the real Super Bowl XLVIII commercial.

It refers to these movies...

The Matrix
part of The Matrix

  • Date:
  • Type: Movie
This Movie is referred to by Kia K900 Commercial
In addition to the Morpheus character, there are numerous references to this film in the ad including the hotel name (Lapin Blanc / White Rabbit), the agents, the bending spoon, movie quotes, and more.
  • Buy The Matrix part of The Matrix on Amazon
  • Buy The Matrix part of The Matrix on iTunes
  • Buy The Matrix part of The Matrix on GooglePlay

Other Connections and Related Pop Culture

Vesti la Giubba
performed by Luciano Pavarotti; composed by Ruggero Leoncavallo


Kia Sorento Commercial

Kia EV6 Commercial for Super Bowl LVI 2022 - Robo Dog | Big Game Ad

Kia Stonic Commercial

Kia Forte Commercial

Kia Niro and Super Bowl LI 2017 Commercial

More from Kia

Kia K900

Kia K900 Commercial

Kia K900 Commercial

Kia K900 Commercial

Kia K900 Commercial

Kia K900 Commercial