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Kraft Commercial for Kraft Macaroni & Cheese (2014)

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Kraft Commercial for Kraft Macaroni & Cheese

Winter/Spring 2014
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  • Download on iTunes Buy on - Get the Song: What I Did for Love by Engelbert Humperdinck
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Plot / Description

"Kraft Macaroni & Cheese: What I Did For Love" 
This ad shows what kind of things people will to to eat some Kraft Macaroni and Cheese - even if some of it really isn't nice. 
* A woman is trying to reach a box of Kraft Macaroni and Cheese from the top shelf, but she just isn't tall enough. A man comes up and grabs the box she was reaching for, but walks away with it himself instead of giving it to her. 
* A family is sitting down to eat, but are saying grace first. While everyone has their eyes closed, the grandpa takes a fork-full of mac and cheese. 
* A man hides his box of Mac & Cheese in a box of prunes so no one else will eat it. 
* A mother is washing dishes and notices that one of the dirty plates still has some of the cheesy noodles, so she quickly scrapes them into her mouth while no one is looking. 
* A father is looking at his "number one dad" art project that he received from his child. He starts scrapping off the noodles into a pot of water so he can make macaroni&cheese. 
* A woman steals a semi full of Kraft Macaroni and Cheese from a gas station while the driver is inside paying. Police chase her down the highway.

Voiceover / Dialog / Script / Spoken Word

Ted Williams: Kraft Macaroni - you know you love it. 
Kiss today goodbye 
The sweetness and the sorrow 
We did what we had to do 
But I won't forget what I did for love 
What I did for love 
Won't forget 
Can't regret 
What I did for love

Written Text

#1 Dad 
Kraft Macaroni and Cheese Dinner 
You know you love it.