Description

"Shhh - BMW i3" 
This ad starts with a teen boy at home. His dad shows up in his doorway, and the boy is surprised because he didn't hear his dad come home. The father says it is because of his silent electric car. 
 
This gives the teen an idea, and he sneaks out and drives the car to see his girlfriend while his dad sleeps. He would have gotten away with it too, excempt that he pluggged the electric car back in when he got home, and that notified his dad via his smartphone.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Son: Hey, dad. I didn't hear you pull up. 
Dad: Electric car. Sneaky. 
Announcer: Introducing the first ever, all-electric BMW i3.  
Son: It's a nice car. 
 
(Lyrics) 
In! 
In! 
Are you in?

Written Text

BMW i3, BMW i, BMWi3, BMWi 
The Ultimate Driving Machine 
bmwusa.com

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