"Don't rely on fate. Discover the all new AXE. Upgraded." 
This commercial shows a cave man in the ice age working with a stone tool while looking at a pretty cave woman. Suddenly the ice around him starts to crack and he is separated from the girl. Later in history in Pompeii, the man looks at a beautiful store keeper selling fruit on the street. He starts walking over to her when Mount Vesuvius erupts and he is separated from her again. Again, later in history he sees her in a king's/emperor's court and start to go to her when everyone is forced to bow to the ruler. He waits to see her, but the king chooses her as his own. In the old West in a saloon, but a bar fight breaks out and he is knocked out by a chair before he can meet her. He keeps missing her on the Titanic, in Victorian England, in the World War, and finally in the 1960's war protests. In the present times, the man is in a convenience store picking out an Axe body spray. He sprays it on right in the store, and the girl he's been chasing for millennia just walks right up to him because she was attracted to his scent. As they walk away from the gas station, a tanker truck crashes into it causing it to explode, but they have finally gotten together...

Voiceover, Dialog, Spoken Text, Script, or Lyrics

One is the loneliest number that you'll ever do 
Two can be as bad as one 
It's the loneliest number since the number one 
No is the saddest experience you'll ever know 
Yes, it's the saddest experience you'll ever know 
Because one is the loneliest number that you'll ever do 
One is the loneliest number that you'll ever know 
One is the loneliest number

Written Text

RMS Titanic 
Make Love Not War 
No More War 
Gas 52 
Don't rely on fate 
Axe Deodorant Body Spray 
All New Axe. Upgraded.

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