A man and a woman are sitting in the waiting area of a mechanic's shop. The man notices an advertisement for GEICO on the television in the waiting room and seems surprised to learn that GEICO could save you 15% or more on car insurance. The woman looks up from her magazine to tell him that this is not new information. The man then asks her if she knows that words really can hurt you. The ad cuts to the end of a western type movie where the man rides off on his horse, leaving behind a crying woman. As the cowboy rides away, the words "THE END" appear on the screen. Just as the man on his horse approaches, he smacks his head into the corner of the "E" in "End", knocking him from his horse. Some words hurt worse than others.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Huh. Fifteen minutes could save you 15% or more on car insurance. 
Everybody knows that. 
Well, did you know that words really can hurt you? 
Jessie! Don't go! Jessie, no! 
I'm sorry, Daisy. But I'm a loner and a loner's gotta be alone. Ya! 
GEICO. Fifteen minutes could save you 15% or more. 

Written Text

15 minutes could save you 15% 

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