At, we show you how pop culture (TV, movies, books, ads) is connected to other pop culture. For example, what song is in that Super Bowl commercial or TV episode? What book is that character reading? What music is another song sampling? We answer these questions and many more. Commercial (2014)

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Summer/Fall 2014
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Plot / Description

When the game is on the line we find out what kind of character we really have. In the heat of a championship basketball game a young man makes a decision that affects his entire team. 

Voiceover / Dialog / Script / Spoken Word

Time out! 
Good job, great job. We got one play, so let's make this count.  
I touched it. I touched the ball before it went out, coach. 
Come on, Alex! The ref did not call that. 
You gotta be kidding me, Alex! 
It's the championship game! 
Talk to him, coach! 
I touched it, it's their ball. 
Don't foul them when they're in bound. Team on three. One, two, three. 
Nice going, Alex. 
Sorry, coach. 
Alex? Alex. Good call. 
Sportsmanship. Pass it on. 
Ref. I touched it last.  
(Lyrics) Come on and do it right 
Yeah, do it right 
Make a stand 
Do it right

Written Text

Pass it on. 
The Foundation For A Better Life