Hooli launches Nucleus by using it to broadcast a major mixed martial arts (UFC) event. The demo fails miserably. Pied Piper sees this as an opportunity to show off their technology by partnering with "Homicide" energy drink, owned by a former classmate of Erlich's, and broadcasting a publicity stunt. Dinesh and Gilfoyle notice that Blaine, the stunt driver, has miscalculated his ramp speed and will likely be killed attempting the stunt. Blaine arrogantly refuses to listen to their concerns. Gavin Belson, caught short by the Nucleus failure, worries that he has surrounded himself with sycophants who only tell him what he wants to hear. Gilfoyle and Dinesh debate the morality of letting Blaine kill himself performing the stunt. Later, Blaine comes in to apologize and sees the SWOT analysis they performed for it posted on the wall, becoming highly offended. Richard discovers that Homicide has omitted the Pied Piper logo from the broadcast and the partnership with Homicide falls apart, and Richard agrees to broadcast a live stream of a condor egg as a technology demo instead. At the end of the episode the Homicide stunt is broadcast along with End Frame's logo. The group remembers End Frame as the company that tricked them into revealing their algorithm in episode 2.