In a future where everyone but the social elite lives underground and must cycle on exercise bikes in order to earn a currency called "Merit" and to power their surroundings, Bingham "Bing" Madsen (Daniel Kaluuya) uses his entire fortune to get the object of his affections, Abi (Jessica Brown Findlay), an audition on a reality talent show. Abi auditions as a singer but is instead offered a job as a porn actress which she accepts to escape the extreme drudgery. Distraught by this Bing exercises hard to earn his own audition. He threatens to commit suicide on screen while delivering an impassioned speech on the inauthenticity of their entire society. Ironically, he is offered a job to twice weekly deliver a similar speech which he accepts and escapes the drudgery.