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In need of publicity for his new hotel, Chuck decides to move up his club's opening and enlists Serena's help to get the word out to her celebrity clients. Feeling left out of the planning, Blair attempts to win Chuck's approval by secretly helping him with a problem concerning opening night. Dan is unnerved when he finally watches one of Olivia's infamous sex scenes with co-star and real-life boyfriend at the time, Patrick Robinson. Jenny is forced to choose between her relationship with Eric and her new role as Queen Bee. Rufus gets Lily into the Halloween spirit. 
Title comes from the 1952 book How to Succeed in Business Without Really Trying.

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Gossip Girl Season 3

# Title Air Date
Gossip Girl
3:1 Reversals of Fortune Sep 14, 2009
3:2 The Freshmen Sep 21, 2009
3:3 The Lost Boy Sep 28, 2009
3:4 Dan de Fleurette Oct 5, 2009
3:5 Rufus Getting Married Oct 12, 2009
3:6 Enough About Eve Oct 19, 2009
3:7 How to Succeed in Bassness Oct 26, 2009
3:8 The Grandfather: Part II Nov 2, 2009
3:9 They Shoot Humphreys, Don't They? Nov 9, 2009
3:10 The Last Days of Disco Stick Nov 16, 2009
3:11 The Treasure of Serena Madre Nov 30, 2009
3:12 The Debarted Dec 7, 2009
3:13 The Hurt Locket Mar 8, 2010
3:14 The Lady Vanished Mar 15, 2010
3:15 The Sixteen Year Old Virgin Mar 22, 2010
3:16 The Empire Strikes Jack Mar 29, 2010
3:17 Inglourious Bassterds Apr 5, 2010
3:18 The Unblairable Lightness of Being Apr 12, 2010
3:19 Dr. Estrangeloved Apr 26, 2010
3:20 It's a Dad, Dad, Dad, Dad World May 3, 2010
3:21 Ex-Husbands and Wives May 10, 2010
3:22 Last Tango, Then Paris May 17, 2010

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