Will Sterling, a successful self-help guru, is kidnapped on his way to the airport. The team suspect somebody who works with Will may be responsible for the disappearance, after it emerges that in order to pull off the kidnapping, inside information about the missing man's travel plans would've been needed. However, when the team discover that Will's rags-to-riches story isn't entirely as it seem, they suspect that the kidnapping might not be a kidnapping after all, and that it all may have been orchestrated by the missing man and his brother for publicity purposes. When a ransom tape is received at the company's headquarters, witnesses reveal that any plan Will had formulated for the 'kidnapping' may have gone seriously wrong. Without knowing who is telling the truth, or even being certain of true identities, the team struggle to find where the truth lies and exactly who is guilty of what offense.