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Mad Men: The Strategy / Season: 7 / Episode: 6 (00070006) (2014)

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Mad Men: The Strategy / Season: 7 / Episode: 6 (00070006) (2014) (Television Episode)
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Mad Men

The Strategy (Television Episode)

Season: 7
Episode: 6
Production Code: 00070006

May 18, 2014
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It is June 1969. Bob Benson visits SC&P with two executives from Chevy, ostensibly for a meeting about the still-secretive XP project. He later receives a call in the middle of the night from one of the executives, who was arrested for soliciting an undercover male officer. After Bob posts bail for him, the executive confides to Bob that Chevy only signed SC&P for evaluation purposes, and that they would be moving the XP project "in house" but Bob would soon be offered a job by Buick as a show of appreciation. Bob arranges a Sunday date with Joan, and in the evening tells her about Chevy and proposes marriage so that he can be viewed as a family man and she can have companionship and stability and her son can have a father figure, but she rejects him. Pete takes Bonnie to New York for a vacation, but leaves her in the city when he goes to visit his daughter in Connecticut. He becomes annoyed when Trudy is not present to greet him and fights with her when she returns. Pete and Bonnie have an argument, and she returns to California without him. Peggy visits several Burger Chef locations and prepares a media campaign that impresses Lou, Pete, and Don. Pete later insists that Don give the pitch to "close" the deal with Burger Chef, although Lou and Don disagree with him. Peggy later asks Don his opinion of her pitch, and Don offers his support, but after being pressed by Peggy admits that a different perspective might be explored. This causes Peggy to doubt the whole strategy and revisit it at the office over the weekend. Don stops by and assures her that her pitch is solid. Peggy then admits that part of her doubt is about having recently turned 30. Don says he also has had his share of doubts over the years and gives her a comforting embrace as they dance to the song "My Way". On Monday, the partners meet and learn the news about Chevy, causing Roger and Jim to argue. Jim suggests that the agency respond by publicizing their IBM computer and announcing that Harry Crane has been named a partner. Roger and Joan object, but the others endorse Harry.