Description

It is June 1969. Bob Benson visits SC&P with two executives from Chevy, ostensibly for a meeting about the still-secretive XP project. He later receives a call in the middle of the night from one of the executives, who was arrested for soliciting an undercover male officer. After Bob posts bail for him, the executive confides to Bob that Chevy only signed SC&P for evaluation purposes, and that they would be moving the XP project "in house" but Bob would soon be offered a job by Buick as a show of appreciation. Bob arranges a Sunday date with Joan, and in the evening tells her about Chevy and proposes marriage so that he can be viewed as a family man and she can have companionship and stability and her son can have a father figure, but she rejects him. Pete takes Bonnie to New York for a vacation, but leaves her in the city when he goes to visit his daughter in Connecticut. He becomes annoyed when Trudy is not present to greet him and fights with her when she returns. Pete and Bonnie have an argument, and she returns to California without him. Peggy visits several Burger Chef locations and prepares a media campaign that impresses Lou, Pete, and Don. Pete later insists that Don give the pitch to "close" the deal with Burger Chef, although Lou and Don disagree with him. Peggy later asks Don his opinion of her pitch, and Don offers his support, but after being pressed by Peggy admits that a different perspective might be explored. This causes Peggy to doubt the whole strategy and revisit it at the office over the weekend. Don stops by and assures her that her pitch is solid. Peggy then admits that part of her doubt is about having recently turned 30. Don says he also has had his share of doubts over the years and gives her a comforting embrace as they dance to the song "My Way". On Monday, the partners meet and learn the news about Chevy, causing Roger and Jim to argue. Jim suggests that the agency respond by publicizing their IBM computer and announcing that Harry Crane has been named a partner. Roger and Joan object, but the others endorse Harry.

Pop Culture Connections - Outgoing

It plays these songs...

My Way
performed by Frank Sinatra

This Song is played in The Strategy part of Mad Men Season 7
This song plays as Peggy comes up with a winning strategy for the Burger Chef campaign.

It refers to these movies...

I Am Curious (Yellow)

  • Date:
  • Type: Movie
This Movie is referred to by The Strategy part of Mad Men Season 7
Peggy tells Don that what she really wants to do is to go to the movies. Don tells her he just saw 'I Am Curious (Yellow)'.
  • Buy I Am Curious (Yellow) on Amazon
  • Buy I Am Curious (Yellow) on iTunes
  • Buy I Am Curious (Yellow) on GooglePlay

Other Connections and Related Pop Culture

Mad Men Season 7

# Title Air Date
Mad Men
7:1 Time Zones Apr 13, 2014
7:2 A Day's Work Apr 20, 2014
7:3 Field Trip Apr 27, 2014
7:4 The Monolith May 4, 2014
7:5 The Runaways May 11, 2014
7:6 The Strategy May 18, 2014
7:7 Waterloo May 25, 2014
7:8 Severance Apr 5, 2015
7:9 New Business Apr 12, 2015
7:10 The Forecast Apr 19, 2015
7:11 Time & Life Apr 26, 2015
7:12 Lost Horizon May 3, 2015
7:13 The Milk and Honey Route May 10, 2015
7:14 Person to Person May 17, 2015

Comment