This television series is referred to by:
July 10, 2009
A scene from the film Brüno depicts the filming of an episode of a fictional variation on the show called Today with Richard Bey. The production team, along with Bey, set up the program to invite an unsuspecting audience to participate in a segment where Brüno (Sacha Baron Cohen) appears as a guest, talking about his adopted son who is black. In response to questions from the audience, Brüno reveals that he gave his son the "traditional African name" O.J. and claims that he "swapped" his son for an iPod. The predominantly black audience becomes outraged over Brüno's responses.