The original version, which first aired on NBC and later ABC television networks in the United States from 1956 until 1965, hosted by Bill Cullen, involved four contestants bidding on expensive products, trying to obtain a bid closest to the product's actual retail price without going over that price. After a set round of bids, the player whose bid was closest to the correct value of the prize (without going over) would win it. At the show's end, the player who had won the most (by dollar value) was declared the winner and returned to play again on the next episode. This version of The Price Is Right ended in 1965.

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