The revamped version returned to the air in 1972, and is currently still airing in the United States. From September 4, 1972 to June 15, 2007, the show was hosted by Bob Barker. On October 15, 2007, Drew Carey debuted as the new host.
In this new iteration, four contestants place one bid on an initial product; the player who bids closest to the product's actual retail price without going over then gets to play one of several mini-games (dubbed Pricing Games in most countries) for an additional and more substantial prize. One contestant, through various elimination formats, could find themselves winning a large showcase of prizes at the show's conclusion. Originally thirty minutes long, the show was expanded to its current hour-long format on November 3, 1975. At this time, a new feature, the Showcase Showdown, was introduced. The three pricing game contestants from each half of the show were asked to spin a large wheel displaying various amounts from five cents up to one dollar. The contestant in each Showdown who came closest to one dollar in not more than two spins, without going over, was brought back to compete in the Showcase at the end of the show.