The show follows the lives of Al Bundy, a once-glorious high school football player turned hard-luck salesman of women's shoes; his wife, Peggy, a tartish, uneducated housewife with a large red bouffant hairdo, 1960s clothes, and funny walk caused by wearing high heels; Kelly, Al and Peggy's pretty, promiscuous, dim-witted daughter; and Bud, their unpopular, girl-crazy, intelligent son. Their neighbors are the upwardly-mobile Steve and Marcy Rhoades. (Marcy later marries Jefferson D'Arcy.) Most storylines involve a scheming Al being foiled by his cartoonish dim wit and bad luck. His rivalry and loathing of Marcy also play a significant role in most episodes.

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