Two teams, each consisting of one celebrity player and one regular contestant, competed. The word to be conveyed (the "password") was given to one player on each team and was shown to the studio audience and home viewers. Game play alternated between the two teams. On each team, the player who was given the password gave a one-word clue from which his/her partner attempted to guess the password. If the partner failed to guess the password within the allotted five-second time limit, or if an illegal clue was given (two or more words, a hyphenated word, or any part or form of the password), play passed to the opposing team. The game continued until one of the players guessed the password correctly or until ten clues had been given.