The series provides an inside look at the world's largest biker bar located in Sturgis, South Dakota. Owner Mike Ballard and a full cast of characters race against the clock to serve huge crowds at the Full Throttle Saloon, which is only open for 10 days a year in August during the annual Sturgis Motorcycle Rally. More than 300,000 people visit the Full Throttle during the annual event, where Ballard and his team are pressured to make a year's salary in a short time window, all while providing patrons an experience they will not forget. The Full Throttle Saloon series marks the first time cameras have been allowed to capture every minute.

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