- Dates: December 2013 - April 2014
- Type: Television Commercial
This Television Commercial refers to The Lone Ranger
With the cowboy theme, the bucking dog (horse) at the end, and the inclusion of the William Tell Overture (which was the theme song for the show), there are several references to The Lone Ranger.
"Cowboy Kid" This ad was a semi-finalist in the 2014 Doritos Crash the Super Bowl contest. The advertisement begins with a little boy dressed up as a cowboy playing with a lasso in the front yard with his brother nearby. Their mom asks for help carrying in the groceries, and the older brother gives the mother a sarcastic remark. The mom says that they can't get any Doritos then. They both look up quickly and race toward the car. The older brother tips the younger sibling's hat and gets a head start, but the little boy gives a whistle and hops on their giant Mastiff and rides it like a horse. The brat still gets there first, but the cowboy lassos the bag of chips away from him as the dog rears up like the Lone Ranger on his horse. At the end, the younger boy hog ties his brother as the mother claps. (Some viewers claim the cowboy is a little girl, but the mother distinctly says, "Boys, can I get some help.") Boys, can I get some help? I don't know, can you? Guess you don't want Doritos. Ha! Yeah! Woo hoo! Doritos For the Bold