- Dates: February 2016 - May 2016
- Type: Television Commercial
'John Hammond, Intolerant Champion' tells the story of John Hammond, an ordinary man who achieved extraordinary things. Hammond was born in turn-of-the century New York, a time of racial disharmony, when black and white musicians rarely played together. But Hammond heard no colour in music. He travelled the jazz clubs of Harlem, seeking undiscovered talent for his radio show. He stood almost alone in championing the cause of black and white working together. Hammond described himself as "the sometimes intolerant champion of tolerance". Others described him simply as "the world's greatest talent scout". "Guinness - John Hammond, Intolerant Champion" When jazz first hit New York, New York hit back. One man heard no color in music. All John Hammond wanted was great jazz. Guinness Presents Radio Station Bans Black Musicians Radio Producer Defies Ban John Hammond Opened ears to jazz. And eyes to prejudice. Guinness Made of More Estd. 1759 Guinness.com