- Dates: September 2012 - December 2012
- Type: Television Commercial
This commercial for Old Navy Rockstar jeans features a runway where women of all shapes and sizes walk the runway in colored Rockstar jeans and cords. Off to the side of the runway is an enormous boom box radio that is playing the song Everybody (Backstreet's Back). The song plays like a calling to women from the street, to come try the new Rockstar skinny jeans and cords. A parking authority woman is on the street, preparing to ticket a car parked at the curb. When she hears the music, she runs toward the covered tent/runway. A bride and groom have just exited the church after getting married. When the bride hears the song, her mouth drops open and she runs off, leaving her groom standing at the church. The meter maid and the bride show off their jeans on the runway - each still wearing their respective head gear (an official uniform hat and a veil). Women crowd the streets, running toward the runway. The front of the boombox radio drops open, revealing the Backstreet Boys inside, who continue singing their song Everybody (Backstreet's Back). Watch out, fashion world. Old Navy Funnovations, Inc. has a skinny jean that's not just for models. We're calling everybody. That's right, all shapes and sizes. This way to the runway. More stretch fits more people. And by more people, we mean... (Lyrics) Everybody (yeah) Rock your body (yeah) Everybody (yeah) Rock your body (yeah) Rockstar jeans for everybody, just 19 bucks. Old Navy. Come fun, come all. Old Navy The Rock Star Jeans & Cords Women $19 Girls $17 Come fun, come all. oldnavy.com