Blake Mills

Laurie hosts a cocktail party at her place to celebrate the five hundred thousandth download of Pied Piper's platform. Richard calls Monica aside and reveals to her that the number of daily active users is actually very poor, something that only he and Jared know. Realizing that the beta version of the platform was only a success because they only showed it to fellow engineers and tech-savvy users, Richard proposes introducing a series of seminars and tutorials about how to use the platform, which, ironically, is too advanced for regular users. Confronted with this, all of Pied Piper's recently employed staff quits, including Douglas, a customer service rep, who heads for an interview at Hooli. Sensing an opportunity, Gavin Belson interviews him personally and learns about Pied Piper's low number of DAU's. Later, he summons the board to announce that his intention was never to develop a platform, introducing Hooli Endframe's new director, Jack Barker, and their new product: a box just like the one Barker had planned for Pied Piper. The board gets Belson reinstated as CEO. Facing Pied Piper's apparent downfall, Richard tells Jared that he will dissolve the company. The following morning, however, the number of daily active users has risen sharply, which unbeknownst to the whole team (including Richard) is only so because Jared has paid for a click farm in Bangladesh to provide daily active users to the platform.

Richard and Jared discover that the Pied Piper business name is already in use by an irrigation enterprise in Gilroy, California. While Jared, Dinesh, Gilfoyle and Erlich begin brainstorming new names for the application, Richard attempts to prove that he is a good negotiator by convincing the irrigation company to give up the name Pied Piper. Meanwhile, Peter Gregory becomes obsessed with Burger King products, leaving his assistant Monica in a difficult position with some of their clients.

As the Sons set up their business in one of Alvarez's drug labs, the club endures difficult situations with both Tara's death threat letter and an attack against the Mayans. Bobby, unhappy with the ongoing events, calls a vote for a new president. Juice is cornered by Linc Potter's scheme and makes a desperate move.

Southern trees bear strange fruit, Blood on the leaves and blood at the root, Black bodies swinging in the southern breeze, Strange fruit hanging from the poplar trees. Pastoral scene of the gallant south, The bulging eyes and the twisted mouth, Scent of magnolias, sweet and fresh, Then the sudden smell of burning flesh. Here is fruit for the crows to pluck, For the rain to gather, for the wind to suck, For the sun to rot, for the trees to drop, Here is a strange and bitter crop.