Baby GAP and GAP Commercial

This February Gap is throwing it back to the '90s with a limited-edition line of iconic denim, khakis, and tees pulled straight from our archives - exactly as you remember them. In celebration of the Archive Reissue collection, we collaborated with director Kevin Calero to create "Generation Gap," an homage to the classic Gap campaigns of the '90s. The video stars children of the icons featured in the original ads, alongside timeless Gap alum Naomi Campbell, who looks classic and fresh in the Archive Reissue Pocket Tee. #TheArchiveReissue "Generation Gap: '90s Icons Now" Are we recording? I'm gonna get you. How do you like it? Yeah. It was very cool. It was very cool, very easy, but yet had a slight edge and it was all about personality. I saw your skills yesterday in the video. Oh yeah? Yeah. I'm trying to do a little something something. My first one was my mama. She slapped it. In certain ways, I think it's good because at least people are talking about it. The shower scene. Yeah, me too. I just drift away for two seconds. And then your heart's like not beating as fast anymore, you can chill. 100%. Is that Rashida Jones? Oh my God, it is! And that's what I loved about my picture with Steven. I thought I was gonna be decked out and I was quite surprised. He was like, no, just a simple T-shirt. I loved that. And, action! Generation Gap. Take one. (Lyrics) I'm so glad you're my girl I'll do anything 4 U Call U every night And give U flowers 2 I thank the Lord 4 U And think about U all the time I ask you everyday That you'll 4-ever B mine I wanna hold your hand 2 show U I'll be there I like 2 do the things That let U know I care I sing this lullabye 'Cause girl U fill me full I look into your eves You're so beautiful I love it when we're 2-gether Girl I need you 4-ever I want U 2 know I do it all 4 love

Two women are standing together, talking at a holiday/Christmas party when a young man, wearing a plaid shirt, walks up and stands next to one of the women. The woman stops her conversation and looks at the young man, who is looking up at the mistletoe under which they are both standing. The woman just stares at the poor boy, who is apparently hoping for a kiss, but ends up leaving without one. "Mistletoe - Gap Dress Normal - Holiday 2014" (Lyrics) I'm not ready for love (I'm not ready for love) I'm not ready for love (I'm not ready for love) I'm not ready to kiss and hug I'm not ready for love I'm not ready to sit at home and wait for you by the phone I'm not ready I'm not ready for love No, no baby I'm not ready for love I'm not ready I'm not ready for love Oh no, sugar I'm not ready for love you don't have to get them to give them gap Dress Normal. GAP gapgiftguide.com

Being your most authentic self is a style that will always endure. Dress Normal. This black and white commercial for the GAP features a woman who steps out of her car and dances her way through a golf driving range. She is modestly, simply dressed in jeans and a T-shirt from the GAP. "Golf - Gap Dress Normal - Fall 2014" (Lyrics) Wait a minute, wait a minute, wait a minute, wait a minute girl Before you walk out that door Oh girl Why don't you wait a minute, wait a minute, wait a minute, wait a minute girl let your actions speak louder than your words GAP Dress normal.

A young boy puts on a performance for his family, lip syncing along with a record playing Johnny Ray's 'Cry'. "Crooner - Gap Dress Normal - Holiday 2014" (Lyrics) If your sweetheart sends a letter of goodbye It's no secret you'll feel better if you cry Remember sunshine can be found behind the cloudy sky So let your hair down and go on and cry you don't have to get him to give him gap Dress Normal. GAP gapgiftguide.com

GAP WHAT LOVE CAN DO FINAL The first quarter of the year is hardest on retailers. This is obvious. People went crazy with shopping during Christmas or spent a lot on expensive vacations. At GAP, we are no exception to that rule. Finding that every year our sales drop from February to May. Coincidentally, the most romantic day of the year happens to be during this season, which is not only a good reason to celebrate love, but also a great opportunity to boost sales. Yeah, sure. Roses and chocolates will always work, but data shows that it's important for young people to share experiences that make Valentine's Day kind of special. Introducing What Love Can Do. A GAP Online platform that will show different experiences to share in the name of love. And this suggests the perfect outfit to match with the event. Using Facebook ads, we want to invite young people to visit our landing page. Once there, all their information will automatically be submitted to our database using Facebook Connect. This will let us analyze their profile so we can generate the perfect experience for the perfect couple. Then they will discover what love can do. After selecting the experience, they will receive both discount tickets and the perfect outfit for the perfect date. To keep promoting our campaign, we will select the most popular GAP stores from around the country and do an interactive activation using window displays. People can join the fun by playing with the touchscreen to pair the perfect outing with the perfect outfit. Winners will get a promo code redeemable online. During Valentine's Day, couples will also share their experience through social media using our hashtag. At GAP, we believe in the power of love. Love will help us increase our interactions in social media and boost our online sales. And love will give relevance again to the brand among a young audience by helping them show to their significant other that nothing looks better than the time they spend together. (Lyrics) Ho Hey Ho Hey Ho Hey Ho Hey I belong with you, you belong with me, you're my sweetheart I belong with you, you belong with me, you're my sweet' (ho) Hey Ho Hey Ho Hey I belong with you, you belong with me, you're my sweetheart I belong with you, you belong with me, you're my sweetheart Boost Sales Importance On Valentine's Day? 8 Spending Time Together 4 Material Gifts What Love Can Do GAP Show What Your Love Can Do f Collection Ad Location Age Interests Events Status Love Can Do Micro Theater Love Can Do Kayaking Love Can Do Museum Night Love Can Do A Yoga Class Match The Outing With The Outfit #LoveCanDo Social Media Interactions Boost Online Sales Relevance