Description
Lizzo in Real Tone #SeenOnPixel
Historically, camera technology hasn’t accurately represented darker skin tones. As part of Google’s commitment to making images more equitable for all, we worked directly with a range of image experts celebrated for their beautiful and accurate imagery of people of color to build our Google Pixel 6 with Real Tone, an inclusive camera that sees and highlights all people and the nuances of skin tones beautifully and authentically. Naturally, we then partnered with Lizzo, one of the realest and most talented artists, to empower the world to be truly seen.
In this ad, we begin by stating an unknown fact to many: “Historically, camera technology hasn’t accurately represented darker skin tones.” Then, the ad shows old pictures featuring individuals with dark complexions as we hear them express their frustrations regarding their photos. Subsequently, the ad introduces Real Tone technology on Google Pixel 6. From there on, the ad shows the capabilities of Google’s Pixel 6 by featuring pictures taken on it of several individuals throughout various key moments in life.
Learn more about Pixel 6 and Pixel 6 Pro at the Google Store: https://g.co/pixel/realtone
Voiceover, Dialog, Spoken Text, Script, or Lyrics
People with darker complexions have always struggled with having good lighting.
Every single yearbook photo of mine has been terribly shot since I was a kid.
I always show up as too dark or shiny.
(Lyrics)
'Cause if you love me
You love all of me
You love all of me
Everything the light touches
Oh, baby give me light touches
Oh yes
Look me in my eyes
Takes over my mind
Don't you be afraid
No no no no no
And if you love me
You love all of me
Or none of me at all
Written Text
Until now
Introducing Real Tone on Google Pixel 6
Everyone deserves to be seen as they truly are
#SeenOnPixel