2014 Sochi Paralympic Games and Channel 4 Commercial

At Citi, we believe in everyone's potential, which is why Citi and Rico Roman are giving back to Paralympic Sports Programs that help future athletes every step of the way. "Citi: Citi Every Step of the Way - Long Shot :60" I know this sounds like a long shot, but four years from now, you'll be the greatest athlete in your sport. But before you begin to run, you will learn to walk. Again. You will curse the fact that something you mastered as a one-year-old is now the most difficult task in the world. But eventually you will take that first step. And then another. And you will never stop moving forward. You will adapt to your new body until it no longer feels new. You'll realize that everything until now has been a long shot. Still being here - living, breathing - is a long shot. And the bigger the long shot, the bigger the payoff. At Citi, we believe in everyone's potential which is why Citi and Rico are giving back to Paralympic Sports Programs to help future athletes every step of the way. Rico Roman Team USA Citi Proud Partner Paralympics citi.com/everystep

Sochi 2014 Paralympic Winter Games. Sport doesn't care about abilities or disabilities. Sport makes no distinctions. All that matters is that you give your best to win. What's your problem? Sport Doesn't Care. "What's Your Problem? Sport Doesn't Care - Sochi 2014 Paralympic Winter Games" Phone stop. I am not a morning person. I hate early mornings. Answer. On my way, on my way. Ugh, it's freezing. It's so cold. I hate the rain. I'll never get used to this. The wind. Headwind is the worst. Side wind. I don't like it. Wrong puck. Wrong glasses. Yeah! I will never learn to... I'm too tired. My whole body hurts. Every muscle hurts. I can't sleep. Right. Straight. To the left! To the left, stay with me. To the left! Beautiful! But you know what my real problem is? I hate losing. What's your problem? Sport doesn't care. Samsung Worldwide Paralympic Partner

With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. It's not what's missing, it's what's there. "#WHATSTHERE (:60s) : Team Canada Sochi 2014 Commercial" It's Not What's Missing It's What's There Paralympic.ca Sochi 2014 Paralympic Winter Games March 7-16

Danelle Umstead thought skiing was impossible-until her father's guidance inspired her to try. Now, it's her husband Rob who helps her down the mountain. "#ItAddsUp: Danelle's First Step" Before I started skiing, I really didn't believe that people with visual disabilities could do things like this. That's the day I put the boots on and all the gear that you needed. I was like, what am I doing here? Clipped into those skis and went down the hill with my father as my eyes and I was addicted. He probably took me a lot slower than my husband takes me. Didn't know what I was going to do with my life and kind of felt sorry for myself. And now I'm like, what am I gonna do? Skiing,it's changed my life. Visually Impaired Paralympic Alpine Skiing Danielle Umstead TD Ameritrade Official Personal Investing Sponsor

Boots on the ground or skates on the ice, Rico Roman is a natural leader. He thrived in the military, operating as a staff sergeant for his platoon by his third tour of duty. And it was on that tour that Roman's world turned upside down. Few can imagine a setback as traumatic as Rico Roman's, nor a comeback as inspiring. Today, Roman is the first war-wounded veteran to be nominated to the U.S. Paralympic Sled Hockey Team. We hope to root for him to RISE at the 2014 Paralympic Winter Games. "RISE: Rico Roman, a film by Liberty Mutual -- Trailer" The guy's pulling me out of the Humvee and my legs felt really heavy. I knew I had the injuries to my leg and I remember telling him, hey, I don't want no guys seeing me like this. And so, it was tough. Even when I was hurt in my lowest times, I never asked myself "Why did this happen to me?". Unfortunately I got hurt. But these other opportunities happened because of this. Liberty Mutual Insurance Official Auto, Home & Life Insurance Partner Rico Roman U.S. National Sled Hockey Team Member We Believe With Every Setback There's A Chance To Come Back RISE

Channel 4 is proud to present the 3-minute trailer for the Rio 2016 Paralympic Games. "We're The Superhumans | Rio Paralympics 2016 Trailer" (Lyrics) Yes I can, suddenly, yes I can Gee I'm afraid to go on has turned into yes I can Take a look what do you see? A hundred and thirty three pounds of confidence me Got the feeling I can do anything Yes I can Something that sings in my blood is telling me Yes I can I was just born today I can go all the way Yes I can Yes I can Yes I can Yes I can Yes I can Yes I can Yes I can Yes I can Yes I can Yes I can Hey! Yes I can No, you can't Yes I can! Are you ready? I can climb Everest Yes I can I can fight here all night and never rest Yes I can I was just born today I can go all the way Yes I can Rio 2016 Paralympic Games on Channel 4 We're The Superhumans Rio 2016 Paralympics Alvin Law, and I am one of the drummers The UK Paralympic Broadcaster Channel 4 is paid for by advertising and owned by you. Alvin Law Canadian Drummer Born Without Arms

"O2 Channel 4 - That feeling..." This ad shows clips from various Channel 4 shows, but they make the videos go forward and reverse to make it seem like the characters are dancing to a techno song playing the background. That feeling when you see your favourite shows 48 hours early. Watch your favourite Channel 4 shows 48 hours early with Priority. Download Priority in your app store now. Priority Download Priority now App Store, Google Play, Windows Store O2 Telefonica

TRAILER: The Great British Bake Off - New Series | Coming Soon to Channel 4 The Great British Bake Off Series 2 starting soon on Channel 4 Let the baking season commence. The Great British Bake Off. Coming soon to Channel 4. (Lyrics) Don't look at me Every day is so wonderful Then suddenly It's hard to breathe Now and then I get insecure From all the pain I'm so ashamed I am beautiful No matter what they say Words can't bring me down You're all beautiful In every single way Yeah, words can't bring me down So don't you bring me down today Coming Soon The Great British Bake Off New Series

"Channel 4 | Ident 2" Come here you little... You're gonna pay for that! 4

Tune in this July to Channel 4 to watch the UEFA Women's Euro 2017. "UEFA Women's Euros 2017 | Coming This July on Channel 4" It's about to kick off. UEFA Women's Euro 2017. Coming this July to Channel 4. (Lyrics) You've got them all by the balls causin' waterfalls Flip flop, she bop, self-taught You look so hot Are you conceived, kids receive Crawling up her sleeve Close call, stand tall Doll, you make them feel so small And they love it The boys wanna be her The girls wanna be her The boys wanna be her The girls wanna be her On my way!!! Coming this July Women's Euro 2017 Summer of Sport