Description
This commercial for the State Farm Steer Clear program begins with a father and his infant daughter, in the living room, as the daugther, wearing a pink bow in her hair, crawls toward her father who waits with his arms stretched out, smiling. Next the little girl is a toddler, learning to walk outside with her parents. Next the girl is seen a few years older, learning to ride her bike with her mother behind her, riding toward her father, who has his hands stretched out in front of him, encouraging her. The girl, a few years older, wearing a green and white striped shirt and a black scarf, is learning to ice skate, again moving toward her father on the ice rink. Finally, the daughter is behind the wheel of the car, turning around to look behind her, waving goodbye to her parents as she drives down the street.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
(Lyrics) Couple years of up all night, and a few thousand diapers later, oh yeah, he loves that little girl. There goes my life. All her life she's been coming toward you. Now that she's driving, she's going the other way. Thanks to State Farm's Steer Clear program, teens learn safer driving and parents gain peace of mind.
Written Text
State of transition Steer Clear A Safe Driver Discount Program Developed by State Farm get to a better State State Farm Auto Home Life Bank 800-STATE-FARM
statefarm.com