- Dates: November 2016 - March 2017
- Type: Television Commercial
People of black and Asian heritage are beginning to be represented in all walks of society, from the arts, sport through to politics. However one key place they aren't representing themselves is in blood donation sessions. To inspire the next generation of donors we have created a special film. Featuring a fantastic performance from Lady Leshurr and support from a range of ambassadors from the black and Asian community, the film asks people to step up and Represent. Currently just 3% of black or Asian people donate blood. It's time this changed. "Represent feat. Lady Leshurr" (Lyrics) The world's full of passionate people The passion in some is less than in others The balance ain't equal You could be a rapper and be cool You could be a singer in a band to a kid that's in preschool Whether you decide to be a pilot and fly private A boxer in the ring and you fight till your eyes violet A librarian so you light when the time's silent A voluntary worker the smile in a child's priceless The sky has no limits You could be an artist, painting a vivid image A nail technician, booking clients for the critics A bartender at a night club pouring spirits You could be an actor, could be into fashion You could be a dancer, ready to make it happen You could be going back and forth on a basketball court Or a chef, seasoning your Yeah, that's talent We are the sound of the streets We are the voice of the So we shout and we scream And we are the ones making policies We are the scientists who could make magic in the laboratory We are the tropical spirits of the island We are the ballers that loves striking But we ain't representing in another way It's like giving blood to make another see better days Pressure isn't pressure We all gotta take some time to make it right We gotta take some time Give blood save a life Represent Only 3% of Blood Donors Are Black Or Asian Register And Represent Blood.co.uk