- Dates: June 2011 - September 2011
- Type: Television Commercial
This Television Commercial plays Baiana performed by Barbatuques
This Nike Football/Soccer commercial features famous footballer/soccer player Ronaldo (Ronaldo Luis Nazario de Lima). The idea is that there is a soccer "Before Ronaldo" (B.R.) and "After Ronaldo" (A.R.) - like we use B.C. and A.D. for our dates. He forever changed soccer with his speed and skill. There is a montage of how things were before and after including: BR vs AR * Kids forces to play in the streets vs. Kids playing on organized soccer fields * Unorganized slow gameplay vs Ronaldo #9 taking the ball straight to the net * Old style cleats vs. the new Nike shoe Ronaldo uses * Small-time interview in the locker room of soccer players vs. huge press conferences featuring Ronaldo * a huge goalie that is hard to get the ball by vs. the tiny goalie that Ronaldo sees when he plays * the greats are Galileo, Copernicus, and Newton vs. Neymar, Philippe Coutinho, and Ganso * soccer limited to trading cards vs. soccer being displayed in real-time on Time Square-like city billboards * kids with Rock / Heavy Metal posters in their rooms vs. kids with soccer player posters * scruffy long-haired kids vs. kids with unusual-shaped buzzed haircuts like Ronaldo It ends with a closeup of Ronaldo's face and the hashtag #ForeverFenomeno (Fenomeno, Italian for Phenomenon, was Ronaldo's nickname). Before - Avante, Prima, Vor After - Apres, Dopo, Nach, Depois B.R., BR, Before Ronaldo A.R., AR, After Ronaldo Avante Brasil, Thiago Silva 9 #9 A.R.9 #ForeverFenomeno (Forever Phenomenon)