This commercial, filmed in black and white, starts with a shot of an old town (Braddock, PA). There are numerous images of this run down town, but many hard-working Americans living their doing their jobs, making a living, and improving the city. People are shown putting on their work clothes and getting down to business - working on houses, digging, pushing wheel barrows, planting things, climbing fences, carrying boxes, doing construction, using backhoes and more. Toward the middle of the commercial they have the local mayor, who is a large man with a long goatee and a shaved head, come on a speak. Working continues with people fixing a church roof, more planting, fixing a stained glass window, demolition (for repairs) of an old house, and more. The commercial ends with a dog running through a field. 90% of our town is in a landfill somewhere, so re-invention is our only option. (Lyrics) We dig dig dig dig dig dig dig in our mine the whole day through. To dig dig dig dig dig dig dig is what we like to do. And while we dig we like to sing 'cause when you dig there ain't a better thing, Than a tune, than a tune, you can whistle... Heigh-ho, heigh-ho, to make your troubles go Just keep on singing all day long Heigh-ho, Heigh-ho Positively can't go wrong with a heigh, heigh-ho Heigh Ho, Heigh-Ho, Heigh Hoe, Heigh-Hoe, Hiegh Ho, Hiegh-Hoe, Hiegh Hoe, Hiegh-Hoe, High Ho, High-Ho, High Hoe, High-Hoe, Hi Ho, Hi-Ho, Hi Hoe, Hi-Hoe It's off to work we go Braddock, Pennsylvania Historic Braddock, PA Welcome Back Braddock Senior High School Mayor John Fetterman There's work to be done Levi's Go Forth