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Description

This commercial shows Apple's new voice recognition features for the Apple iPhone 4S. The software/app is called "Siri" and has a number of interesting features. The ad begins with a man jogging with his iPhone. He simply talks to the phone and it responds to his commands and questions. Next a man in his car asks for a traffic report and the phone loads up Google Maps with the local traffic. We then see a woman packing for a trip. She asks Siri if it's going to be cold in San Francisco this weekend, and it looks up the weather forecast for her. A woman is shown making a recipe with bananas in the kitchen. She asks how many cups are in 12oz and a conversion chart is loaded up on the screen. When she is ready to put her cupcakes/muffins in the oven, she tells Siri to set her timer for 30 minutes and the iPhone starts counting down. Next we see a woman who is blind reading braille on her couch. Unlike previous examples, Siri initiates the conversation on this when a new message comes in because the woman cannot read the iPhone screen. It reads the message out loud to her, and she dictates her reply out loud.
 

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Man Jogging: Read me the message Siri: New message from Sebastian: Great news. We got the go-ahead. Can you meet at 10? Man Jogging: Reply: Definitely. I'll see you there. Play me running mix. Man Driving: What's the traffic like around here? Siri: Here's the traffic. Man Driving: Text my wife, I'm going to be 30 minutes late. Woman Packing: Is it going to be chilly in San Francisco this weekend? Siri: Not too cold. Maybe down to 61 degrees in San Francisco. Woman Packing: What about Napa Valley? Siri: Doesn't seem like it. Woman Cooking: How many cups are in 12 ounces? Siri: Let me think... okay, here you go. Woman Cooking: Set my timer for 30 minutes. Siri: Okay, 30 minutes and counting. Siri: New notification for messages. Sandy Cheng: Are we stil on for dinner tonight? Woman on Couch: Reply: Sure I'll be there. Siri: Here's your reply to Sandy Cheng: Sure, I'll be there. Woman on Couch: Send. (Lyrics) All right. Well, tell me what'd I say? Tell me what I say right now.
 

Written Text

Introducing Siri What can I help you with? "What's the traffic like around here" Here's the traffic: Here's your message to Brandie Pickford: I'm going to be 30 minutes late. Not too cold... maybe down to 61 in San Francisco "What about Napa Valley" Doesn't seem like it, it won't get below 68 in Napa. Hmm. Let me think. OK, here you go: "Set my timer for 30 minutes" OK, 30 minutes and counting... Sandy Cheng Are we still on for dinner tonight? "Reply sure I'll be there" Here's your reply to Sandy Cheng. Sure I'll be there Some features may not be available in all languages or in all areas, and features may vary by area. Wi-Fi connection may be required. Cellular data charges may apply.

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