- Dates: February 2013 - May 2013
- Type: Television Commercial
"Bud Light | Journey | 2013 Super Bowl Commerical - Super Bowl XLVII" This Super Bowl 2013 commercial begins with a man walking toward the Super Dome in New Orleans, LA. He walks past a security guard into the locker room and then picks up a sock from a laundry cart. He the pulls a hair out of someone's brush before going out onto the field. He pulls up some of the grass and looks at it closely. He leaves with all these things he's taken and goes to a cemetery where people are having a party. He passes a beautiful blonde and shakes her hand before continuing on through a masquerade party where everyone is wearing formal outfits and masks. He continues his journey into a small bar in a back part of the city. He buys two bottles of Bud Light from the bartender and gives the man one before clinking bottles together and drinking. The bartender points him to the back through a hallway lit with hundreds of candles on the walls. Inside is Stevie Wonder as a voodoo priest in a suit and top hat snapping his fingers as his song, Superstition plays. The man puts down the sock, hair, and grass on a table. Later, on Super Bowl Sunday, the man pulls out a voodoo doll he had made of a San Francisco 49ers player. Unfortunately, the man next to him takes out his own doll of a Baltimore Ravens player. If they are both cursing each other, who will win?
You lookin' for a little mojo? Let's get lucky. Welcome to Super Bowl 47! Ha ha ha ha ha Bud Light, for fans who do whatever it takes. Here we go.
Bud Light Bar It's only weird if it doesn't work. #HereWeGo