- Dates: August 1983 - November 1983
- Type: Television Commercial
This Television Commercial is referred to by There's Something About Paulie part of Family Guy Season 2
This Crest commercial is parodied in a cut-away scene where Peter is one of the "Cavity Creeps", and is chanting, "We make holes in teeth!"
This animated commercial begins with a view through binoculars of a city with a wall surrounding it made of teeth. As a voice shouts warnings, the view zooms in on two guys dressed in white superhero costumes using huge toothbrushes to brush "some new gel" toothpaste to protect the tooth wall. We then see the the creature who has been speaking - a "Cavity Creep" with lots of other similar troops with him. Since this city, "Toothopolis", is usually protected with Crest, they think they must have run out because they are using this gel and use this opportunity to attack. They chant, "We make holes in teeth!" as they move toward the city with drills and jackhammers. We then see the story from the point of view of the good guys in the city. Alarms go off in a command center, and one of the teeth lowers and a weapon made of four tubes of toothpaste. The fire gel like lasers at the attacking Cavity Creeps which blasts them away. Alert the troops! They're protecting Toothopolis with some new gel. They must be out of Crest. Attack! We make holes in teeth! Cavity Creeps! ? Crest ?. ? Crest ?. A new gel as tough as Crest! It's great tasting Crest Gel with fluoristat. You creeps! Repelled by Crest Gel. You'll love the flavor while you fight cavities with new Crest Gel. Tastes great! Advanced Formula Crest Gel Tooth Paste See your dentist. Watch Treats.